SOUND:FRAME

We created the posters for the 10th anniversary of the festival for audiovisual art. We developed the idea of an analogous intervention into the printing plate’s layout. The preceding graphics are kept deliberately subtle and are fractured and altered by the analog intervention. Treated with a spray can, brick trowel, sponge, paintbrush, and broom, every poster grade sheet is given its own individual character. Manipulating the offset plate as a design element plays with the factor of coincidence; the results vary depending on the tools, printing format, hand movements, toner levels, etc. that were used.

Art Direction:100und1

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